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Apple reportedly planning multiple launch events for September

Apple reportedly planning multiple launch events for September

iPhones lined up on a pink background
(Paradigm credit: EverythingApplePro)

Nobody needs reminding that 2020 was an unusual year, only one of the changes forced by the pandemic may exist revived for 2021, according to a new report from DigiTimes.

Concluding year, rather than introducing the iPhone 12, Apple Spotter six and M1 MacBooks in one large showcase, Apple tree had three online launches spread between September fifteen and November 10. This was, in part, because of the pandemic, with the iPhone's typical September launch outcome pushed back to Oct, reportedly due to supply chain problems.

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This time around, according to DigiTimes' unnamed sources, Apple volition do the aforementioned over again, just with a much tighter schedule. The visitor will reportedly host "a serial of production launch conferences in September," with one apparently defended to the ninth-generation iPad (though presumably also including the rumored iPad mini half dozen.)

If true, that could theoretically include upwards to four events for a gruelling ane-per-calendar week schedule: 1 for iPhone xiii handsets, one for the Apple tree Watch seven, one for the redesigned 2021 MacBook Pros and another for iPads.

That sounds like an unnecessarily tight timeframe to work to, though, and we recall it'due south unlikely that Apple will go downwards that route. These events take a lot of grooming, and putting on 1 per week for a month feels like a tall society.

More likely is that Apple could hold two events in September — perchance one for the iPhone 13 range and one for iPads and Apple Scout — with the MacBook launch coming subsequently in the fall.

This is all pure speculation on our part, of course, but information technology does support something that well-connected Bloomberg reporter Mark Gurman mentioned in passing in a recent Power On newsletter, where he said that Apple would hold multiple events in the fall — albeit without the specific mention of September for all of them.

There are, of course, clear benefits to belongings multiple events from a marketing perspective: it means that reporters roofing launches have space to give everything a fair write upward, without having to prioritize the most interesting things covered.

But if Apple prefers to speak directly to consumers, so the contrary is true. According to MacRumors, nearly ii meg people tuned in for Apple'south 2019 event where the iPhone xi was unveiled.

And Apple took the opportunity to expose those convict eyeballs to other products including the Apple Sentinel 5, seventh-generation iPad, Apple Arcade and new shows coming to Apple TV Plus. If each of those had its ain event then, bluntly, far fewer people would know that Apple tree Arcade exists today.

If the DigiTimes report proves authentic, then Apple'south ain data must show that last year's pandemic-enforced schedule was actually beneficial for both media and consumer interest in its products. But given last year was far from normal, with more people stuck at home and looking for streamed amusement, it would be dauntless to bet on the same upshot in 2021, when things are a bit more than open up.

We shall have to see what happens when the invites begin to go far in the next couple of weeks.

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Freelance contributor Alan has been writing about tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional magazine too. When not weighing up the pros and cons of the latest smartwatch, you'll probably discover him tackling his e'er-growing games excess. Or, more than likely, playing Spelunky for the millionth time.

Source: https://www.tomsguide.com/news/apple-reportedly-planning-multiple-events-for-iphone-13-new-ipad-and-more

Posted by: revelsgionan.blogspot.com

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